The Show(s) Must Go On – Part II
May 14, 2013
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In juxtaposing tradeshows with live theatre, I thought it appropriate to construct my case for shows just as plays are written – in Acts. Act
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The Show(s) Must Go On – Part I
May 10, 2013
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Perhaps my affection for tradeshows comes from my background in theatre. In the business world, I haven’t found anything which rivals the palpable electricity in
To all the tchotchkes I’ve loved before
April 22, 2013
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Promotional items, giveaways, tchotchkes – whatever your word of choice, I’m referring to the cheap, *ahem, inexpensive, items we put our company name on in hopes
A Captive Prospect is a Captured Prospect
April 16, 2013
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In 15 years of managing and working tradeshows, one of my biggest frustrations was to see a person hesitate by our booth only to continue