The manufacturing community has long been toying with how to appropriately implement social media into their marketing strategy. I was part of those discussions when
For the first time in years, I walked a tradeshow from a completely different perspective. I was no longer an exhibitor scoping competitor’s booths or
In juxtaposing tradeshows with live theatre, I thought it appropriate to construct my case for shows just as plays are written – in Acts. Act
Perhaps my affection for tradeshows comes from my background in theatre. In the business world, I haven’t found anything which rivals the palpable electricity in
Promotional items, giveaways, tchotchkes – whatever your word of choice, I’m referring to the cheap, *ahem, inexpensive, items we put our company name on in hopes
In 15 years of managing and working tradeshows, one of my biggest frustrations was to see a person hesitate by our booth only to continue
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