When It’s Time for a New Website Design
July 12, 2021
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There are many signs that reveal when it’s time for a new website design, but it’s often more of a gut feeling. As a result,
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5 Steps to create a Marketing Plan for Your St. Charles manufacturing company
October 21, 2020
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Writing a marketing plan when you’re in manufacturing in St. Charles, IL can often be overwhelming and frustrating so let me help break this down
What’s Involved in a Marketing Plan?
October 4, 2017
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If there was one phrase that captured the essence of strategic marketing planning, it would be this: It’s all about action planning! While you might
What’s the Difference between a Business Plan and a Marketing Plan?
June 8, 2017
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They both sound profoundly important and you know you need a plan, but planning takes time. So, what is the difference between a business plan
Why Hire an Outside Facilitator for Strategic Planning
June 1, 2017
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If you’ve ever been involved in a well-run strategy session, be it an overall operational strategy or a more specific product or marketing strategy, you
Marketing Strategies For Saint Charles IL Companies
May 10, 2017
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Marketing strategy is so important yet so few Chicago and Saint Charles companies really utilize its full power. As a business owner in Saint Charles,
How to Start Writing a Book
May 8, 2017
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I thought once I had published my book on marketing that small business owners would be flocking to me dying to know more about all
What’s the difference between a marketer and a marketing strategist?
January 8, 2016
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Sometimes the future looks a little foggy and because we don’t know what lies ahead we focus simply on what we can see. This reactive
How Much Does a Marketing Plan Cost? [2nd Edition]
September 19, 2015
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The cost of a marketing plan developed by a seasoned marketing strategist will vary depending on the nature of your business. A simple company structure
Developing a Marketing Strategy
April 20, 2015
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Developing a Strategic Marketing Solution will help grow a business through branding, marketing campaigns, and building customer loyalty. Great strategic marketing solutions will enable a
Why Do I Need a Marketing Plan 2?
February 28, 2015
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A Marketing Plan first looks at the objectives of a company and then determines what methods will garner the most effective results. Once tactical marketing
What is Marketing?
January 28, 2015
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Google “What is Marketing” and the results will be varying answers from business people, anonymously written blogs and even Wikipedia. Because most writers are trying
Know Thy Customer
January 17, 2015
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With all the emphasis on marketing (digital marketing, content marketing, strategic marketing, marketing plans, etc) companies in every industry still, miss the mark on what
It’s 2019 – Do You Know Where Your Customers Are?
January 7, 2015
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Here are 5 critical questions to ask yourself as a business owner:
“Where are my customers”, followed by the questions
“Where do the shop?
What do they read?
What social media platforms are they on?
Where do I need to be where prospective customers will see my business?”
Are Your Employees Working Without the Box?
April 2, 2014
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One of my readers asked me to help educate people on how employees in an organization whose title does not include “Marketing” could indeed help
Got Marketing? Part II
February 26, 2014
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Last week I wrote about the importance of brainstorming sessions in developing your marketing and business strategy in Got Marketing? Part I, so this week
Take Command of Your Market
August 20, 2013
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If you’ve ever gone to the grocery store hungry you know what it’s like to have your resolve disintegrate at the first site of cookies